Introduce and position yourself as a resource for their questions.If you don’t, they will find another agent to help them. If you position yourself as a resource, these leads will be more likely to work with you when they are ready to buy. Give them information about the home-buying process and the current market.
The best way to convert these leads into clients is to let them know you are available for questions and can be an asset in their search. They will probably tell you, “I’m just looking.” Don’t rush them or you will scare them away. These people are not ready to talk to an agent, since they are just thinking about buying or selling. Let’s look at the home-buying stages and what to send leads to fit their frame of mind.
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Email marketing is a great way to send the right message and stay in touch with your leads, and email marketing software accomplishes this with little time and effort. Learn more about the homebuyer’s journey at: /journey.ĭon’t treat your leads as if they have to buy now or get lost. On average, a homebuyer starts thinking about purchasing a home almost two years before buying. So, how do you become the agent your leads turn to when they are ready to transact? Most homebuyers that are ready to sign a contract are already working with an agent.
Those leads are great, but they are few and far between, and if you are only going after those leads, you are missing out on the majority of opportunities. Don't Scare Your Leads Away Send the Right Message to Your Leads to Match Their Home-Buying StageĪ lead might be ready to buy now, and just looking for an agent to show him the house and help him sign the paperwork.
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